Kovai Software Services is a digital marketing company in Coimbatore, Tirupur, Tamilnadu, Pondicherry, Karnataka, Kerala, Andhra Pradesh, India. We have more than 10 years of expirence in Internet and Digital Marketing. We are successfully provided search engine optimization (SEO) and social media optimization (SMO) development services to more than 200 companies.
Traditional Marketing and examples might include tangible items such as business cards, print ads in newspapers or magazines. It can also include posters, commercials on TV and radio, marketing executives, billboards and brochures. Traditional marketing is anything except digital means to brand your product or logo. Another overlooked means of traditional marketing is when people find a particular business through a referral or a network and eventually you build a rapport with them.
- Paper Ads
- Tele Ads
- Marketing Executives
The Downside of Traditional Marketing
✔ There is very little interaction between the medium used and the customers. It is more of providing information to the public that the brand exists with the hope of these people patronizing the brand.
✔ Print or radio advertisements can be very costly. Printing materials can be expensive and you need to hire people to distribute these.
✔ Results on this marketing strategy cannot easily be measured. Was the campaign successful?
Digital Marketing is that the results are much easier to measure; and another is that a digital campaign can reach an infinite audience. It is also possible to tailor a digital campaign to reach a local audience but it can also be used on the web and reach the entire globe when appropriate. Digital marketing is also a very interactive means of reaching an audience since it makes use of social outlets. There can be plenty of direct contact between the audience and the business which means that the business can get some very valuable consumer feedback.
Benefits of Digital Marketing
✔ Your audience can choose how they want to receive your content
✔ Interaction with your audience is possible
✔ Digital marketing is cost-efficient
✔ Data and results are easily recorded
✔ Level playing field
✔ Real time results
✔ Brand Development